Who We Work With
We do marketing for surgeons, private and cosmetic clinics, GPs, and personal brands.
That includes:
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Private clinics and specialists building a profile with patients and referrers
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Cosmetic and skin clinics that want to be the trusted name in their area
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GPs and medical centres that need a clear, welcoming online presence
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Health professionals with a personal brand, from nurses and practitioners to founders of health products
Why Social & Co?
We are a healthcare marketing agency led by a former registered nurse.
Most agencies have to learn your world before they can write about it. We've already worked in it.
Our founder Olivia spent years as a registered nurse in trauma theatres, paediatric neurology and skin cancer and dermatology, in both New Zealand and England. She now runs a marketing agency that works with health brands every day.
That combination is rare, and it changes how we work with you:
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We speak your language. No need to explain a procedure, a pathway or why a claim can't be made.
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We understand patients. We know what worries them, what they ask and what makes them feel safe enough to book.
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We protect your reputation. Content is accurate, measured and written with the care your profession expects.
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We keep it simple. You get a clear plan and done-for-you content, so your time stays with patients.
How We Work
Our ACT process: Attention, Connection, Trust
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Attention. We make sure the right people can find you, on Google and on social media.
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Connection. We show the people and the care behind your clinic, so patients feel they know you before they walk in.
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Trust. We back it up with consistent, credible content that makes choosing you an easy decision.
Health Brands We've Worked With
We've built strategy and content for health and wellness brands including MenoMora, a menopause wellness brand, CoolSurge, a clinical cooling service, Natara Spa & Massage, a popular wellness spot in Grey Lynn, Auckland, and many more.
Frequently Asked Questions
What does a healthcare marketing agency do?
A healthcare marketing agency helps clinics, practitioners and health brands get found and chosen by patients online. At Social & Co that means building beautiful, simple and modern websites, creating social media strategies and content, short form videos, email newsletters and blog posts, all written for a healthcare audience.
Do you only work with healthcare brands in Auckland?
No. We're based in Auckland and work with healthcare brands right across New Zealand and Australia. Strategy, content and reporting are all handled online.
We're starting from scratch. Is that a problem?
Not at all! Many of our clients come to us with no website, an empty Instagram page or a newsletter list they've never emailed. We help you start with the basics and build from there.
Why does it matter that your founder was a nurse?
Healthcare content has to be accurate, responsible and written with patients in mind. Olivia has worked on the clinical side, so we understand your work and your patients without a long briefing.
Do you understand the rules around healthcare advertising?
Yes. Unlike other agencies, we have lived experience in the healthcare space. The owner of Social & Co used to be a paid freelance writer for medical companies in the UK. We are familiar with, and write with healthcare advertising standards in mind, and nothing goes live without your approval, so you stay in control of every clinical claim.
Can we start with just one service?
Yes. Some clients start with social media or a simple website and add newsletters and blogs later. We'll recommend what will make the biggest difference first, depending on your goals.
Social & Co
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