What are the latest social media trends businesses should know about?

Social media trends shift constantly, from viral TikTok challenges to new Instagram Reels sounds. The most consistent trend is short-form, authentic video content. Businesses that adapt quickly to new formats and sounds often see higher reach and engagement.

How can I use social media trends for my business without looking unprofessional?

Choose trends that align with your brand voice and values. For example, a playful TikTok dance might work for a café, while a storytelling 'Starting From Zero' series could suit a professional service. The key is adapting the trend to feel natural for your audience.

Do social media trends really help with business growth?

Yes — trends help you ride the algorithm’s wave. Platforms boost trending formats, giving you more visibility. Even better, trends often spark conversations and engagement, which build trust and community around your brand.

Which platforms should I focus on for trends?

TikTok and Instagram are the leaders in trend culture, but Facebook, YouTube Shorts, and even LinkedIn are picking up on trend-driven content. Focus on where your audience spends the most time.

How do I keep up with the latest social media trends?

You can follow creator communities, monitor trending sounds and hashtags, or check our Trend Watch page for regular updates. Staying consistent is more important than chasing every trend.

What’s the difference between a social media trend and a long-term strategy?

A trend is a short-term content style, audio, or format that’s popular for weeks or months, while strategy is your long-term plan for building brand awareness and engagement. The best results come from blending both — using trends for reach, and strategy for consistent growth.

Social media that actually grows your business.

We help New Zealand businesses grow through boutique social media marketing.

From strategy and end-to-end management, to content creation and reel editing, we build social media that connects with people and drives growth.

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“We started using Social & Co Studio and were surprised at how quickly we noticed the difference. We had attempted to use social media ourselves with little to no impact.

All of the metrics since they took over our socials have gone off the scale - but more than that, the engagement and number of people who are saying they are seeing us all the time and love our content is just incredible!”

- Mark, Director at NZ Business Broker

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“We’ve been incredibly impressed with the work from Social & Co Studio has done as our Social Media Manager.

In just one month, the strategic approach and easy-to-use tools have made a significant impact on our digital presence...not only guided us through the process with clarity and efficiency, but has delivered real, measurable results.”

- Karalee, Managing Director, Stronghold Group

Trusted By

Waiheke Whisky

A muilti award-winning whisky brand based on NZ’s very own Waiheke Island.
The Heke

The HEKE is the go-to spot for craft drinks and mouth-watering food on Waiheke.
Little Creatures

Little Creatures is a restaraunt and taprooms located in Hobsonville - a popular spot for events, delicious food and mouth-watering drinks.
NZ Business Brokers

NZ’s premier business brokers, selling and buying businesses nation-wide.
Stronghold Group

A Maori & Pasfika owned, award-winning construction company.
City Motor Group

Auckland's Most Trusted Used Vehicle Dealership.
GroutPro

Deep cleaning, grout recolouring, tile repairs, silicone replacement, shower glass restoration, & bathroom renovations.

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Our Social Media Marketing Services for NZ Businesses

We take the stress out of social media by managing your accounts across all platforms, end-to-end.
From strategy to captions, graphic design to scheduling, community management to analytics - we handle it all, so you can focus on running your business while your online presence thrives.
We also offer 1:1 strategy and coaching packages designed for business owners who don’t just want to show up online - they want to make an impact and genuinely connect with their audience.
We offer on-site content creation for businesses across all industries, making it easy to capture high-quality, engaging reels for your social media.
Shot on the latest iPhone with professional gear, we ensure your brand gets the coverage it deserves.
Within hours, you’ll receive your raw footage via secure file transfer, then we hand-select the best clips and craft them into captivating, scroll-stopping reels that showcase your business at its best.
Big launch on the horizon? A story that deserves to be told? A series that will put your brand on the map?
We design and deliver social media campaigns from start to finish.
Whether it’s a founder story, a product release, or an awareness drive, we build campaigns that cut through the noise, spark conversation, and leave a lasting impression.