Why Your Business Needs a Social Media Strategist in 2025
In 2025, social media isn’t just a “nice to have.”
For most businesses, it’s a necessity. It’s how your customers find you, connect with you, and - most importantly - trust you.
So if that’s true, why do so many businesses still struggle to build a consistent, strong social media presence?
The short answer: because social media is complicated.
Social Media: The Most Complicated Marketing Channel
Email marketing. Ads. Billboards. These marketing channels look pretty much the same day-to-day. Sure, strategy matters, but the playing field doesn’t shift overnight.
Social media is different. The landscape is constantly moving. And when I say constantly, I mean CONSTANTLY.
Algorithms, trending sounds, editing styles, even entire platforms can change overnight.
Unless you’re actively living in the social media “world,” it’s nearly impossible to keep up. Even for those of us who work in social media, we have to actively seek out new trends, subscribe to the latest newsletter lists, and be in the loop constantly.
Most business owners are… well.. busy running their actual business.
Strategy Over Spaghetti
Social media isn’t just about posting whatever comes to mind and hoping it sticks.
Without strategy, analytics, and planning, you’re essentially throwing spaghetti at the wall.
Yes, spontaneity has its place. But the goal is a system - having your content running like a well-oiled machine, reaching your audience, even when you’re not online (cue mojitos in Fiji while you leave your phone back in the hotel room!).
Without a system, burnout creeps in. Business owners are already wearing multiple hats - finance, operations, customer service, product delivery.
It’s no surprise that social media drops to the bottom of the to-do list.
I’m getting tired just thinking about it!
The Small Business Dilemma
Bigger companies solve this problem with full marketing teams.
But what about small to medium-sized businesses?
Hiring in-house isn’t always possible. Budget, space, and capacity are real constraints.
So, many turn to agencies. But here’s the catch: most agencies don’t specialise in social media. And if they do, it’s rarely their top priority. Why? Because social media marketing is the hardest channel to manage and, frankly, often the least profitable for them (they can charge much more for doing ads).
That’s where a social media strategist comes in (hello, it’s me!).
5 Reasons You Need a Social Media Strategist
Here’s why bringing in a specialist changes the game for your business:
Clarity in the Chaos
A social media strategist filters out the noise and identifies what actually matters for your brand. No more chasing every trend or guessing at what works. Yay!Tailored Strategy
Every business is different. A strategist builds a plan that fits your goals, audience, and industry. No cookie-cutter templates here.Consistency Without Burnout
Forget scrambling for posts at the last minute. A strategist creates content calendars and systems so your socials run seamlessly in the background (remember what I said about the mojitos??).Data-Driven Decisions
Likes and views don’t always tell the full story. Strategists dive into social media analytics to see what’s working and adjust your content for growth.Future-Proofing Your Brand
Social media evolves daily. Sometimes even by the hour. Having someone dedicated to staying on top of changes ensures your business doesn’t get left behind.
The Bottom Line
Social media isn’t optional anymore; it’s how your brand builds community, trust, and visibility. But it’s also too complex and fast-moving to do well on the fly.
That’s why businesses that invest in a social media strategist aren’t just “keeping up.”
They’re staying ahead!
✨ At Social & Co Studio, we help small to medium sized businesses transform their socials from overwhelming to effortless.
Think strategy, storytelling, and systems that make your brand not just seen, but remembered.
Interested in learning about how we could help? Book a discovery call today, no strings attached.
Happy Scrolling!
