What are the latest social media trends businesses should know about?

Social media trends shift constantly, from viral TikTok challenges to new Instagram Reels sounds. The most consistent trend is short-form, authentic video content. Businesses that adapt quickly to new formats and sounds often see higher reach and engagement.

How can I use social media trends for my business without looking unprofessional?

Choose trends that align with your brand voice and values. For example, a playful TikTok dance might work for a café, while a storytelling 'Starting From Zero' series could suit a professional service. The key is adapting the trend to feel natural for your audience.

Do social media trends really help with business growth?

Yes — trends help you ride the algorithm’s wave. Platforms boost trending formats, giving you more visibility. Even better, trends often spark conversations and engagement, which build trust and community around your brand.

Which platforms should I focus on for trends?

TikTok and Instagram are the leaders in trend culture, but Facebook, YouTube Shorts, and even LinkedIn are picking up on trend-driven content. Focus on where your audience spends the most time.

How do I keep up with the latest social media trends?

You can follow creator communities, monitor trending sounds and hashtags, or check our Trend Watch page for regular updates. Staying consistent is more important than chasing every trend.

What’s the difference between a social media trend and a long-term strategy?

A trend is a short-term content style, audio, or format that’s popular for weeks or months, while strategy is your long-term plan for building brand awareness and engagement. The best results come from blending both — using trends for reach, and strategy for consistent growth.

The Story Behind Social & Co Studio

20 Oct

Written By Olivia Romaine

If you’ve ever tried to grow a business online, you’ll know it can feel like shouting into the void. You post consistently, follow trends, and try to “crack the algorithm,” but the results don’t always match the effort. That’s where Social & Co Studio was born - to help small businesses find clarity, confidence, and connection through their online presence.

Social & Co Studio is a boutique social media marketing studio based in Auckland, helping brands build communities, not just followers. We believe good marketing doesn’t rely on hacks or trends - it’s built on strategy, storytelling, and a deep understanding of your audience.

From Nursing to Marketing

Before founding Social & Co Studio, I spent almost a decade as a registered nurse. It taught me how to communicate clearly under pressure, build trust fast, and connect with people from every walk of life - skills that translate beautifully into the world of social media.

What started as a side project helping a family business with Instagram quickly turned into a thriving marketing studio. Today, Social & Co Studio partners with businesses across New Zealand - from construction firms and hospitality brands to educators and creative entrepreneurs - all looking to grow with intention.

What We Do

At Social & Co Studio, we help brands move from “posting for the sake of it” to creating a real strategy.

We offer:

Social Media Management - full end-to-end management across Instagram, Facebook, LinkedIn, and TikTok.
Social Media Strategy & Coaching - for businesses who want to DIY with expert guidance.
Content Creation & Photography - on-site video and photo sessions designed for storytelling and connection.

Everything we do is tailored to your brand… no cookie-cutter templates or random trending audios.

Every piece of content has a purpose and a plan.

Why Strategy Matters

Social media shouldn’t feel overwhelming. When you have a clear strategy, it becomes easier to plan, post, and engage in ways that actually move the needle for your business.

That’s why every client journey at Social & Co Studio starts with a deep dive strategy session. We explore who your audience really is, how to reach them authentically, and what type of content helps you stand out in a crowded feed.

The result? A content plan that feels good, fits your lifestyle, and actually delivers results.

Why Businesses Choose Social & Co Studio

Our clients often tell us they finally feel seen. They don’t just get better posts - they get a clearer voice.

They choose Social & Co Studio because we care about people as much as performance. We blend strategy with storytelling, analytics with authenticity. We help you show up online in a way that feels natural, builds trust, and drives business growth over time.

Ready to Build a Brand That Connects?

If you’re tired of feeling stuck with your social media, it’s time to take the guesswork out of your marketing. Whether you want someone to manage it all for you or simply need guidance to get started, Social & Co Studio can help.

Book a free discovery call and let’s create a social media strategy that feels as good as it looks.

Olivia Romaine