The Social & Co Studio Journey

Social & Co Studio was founded with a clear purpose: to help purpose-led businesses show up online in a way that feels strategic, consistent, and truly aligned with who they are.

What began as one woman’s search for more freedom, creativity, and connection has grown into a boutique marketing studio serving businesses across New Zealand and beyond.

Blending storytelling, strategy, and design to elevate brands from the inside out.

With a background in healthcare, a knack for writing, and an eye for digital content, our founder understood firsthand the overwhelm that comes with running a modern business. Social media, blogging, newsletters, website copy, content strategy - it’s a lot to juggle when you’re already wearing all the hats. That’s why Social & Co was created: to take the pressure off and help brands build a confident online presence, without the chaos.

An Integrative Marketing Approach

At Social & Co Studio, we believe that every brand has a unique story to tell - and we’re not here to change yours.

Our role is to highlight what you're already doing well, then amplify and strategise your message through multiple online touchpoints.

Why touchpoints?

Because visibility isn’t built on one Instagram post. On average, it takes 28.8 touchpoints to make a sale — and for B2B, that number jumps to over 266. The bigger the sale, the more consistent the exposure needs to be. Your audience needs to see you across channels — again and again — before they’re ready to take action.

That’s why we offer an integrated suite of services, including:

  • Social media marketing

  • Copywriting

  • Blog strategy

  • UGC/influencer partnerships

All designed to help you stay top-of-mind, nurture trust, and show up where it counts, without spreading yourself thin.

Why Social & Co Studio?

  • We get it (because our clients have told us!) time and again, how social media feels daunting instead of exciting. Managing a business while having a consistent online presence can truly seem like an impossible task. But here’s the good news. Creating impactful social media and engaging content doesn’t have to be painful, because at Social & Co Studio, we make it easy. We handle everything (that’s right, everything!) on social media from content creation to community engagement, so you don’t have to worry about it.

    So say goodbye to social media stress and hello to a powerful, authentic online presence that connects with your audience and helps your business grow, while you focus on the important stuff!

  • For many business owners, creating consistent, high-quality content can feel overwhelming. What do you write about? How do you make it engaging? And how can you ensure your content works to build your brand and connect with your audience?

    That’s where we come in. At Social & Co Studio, we offer full-service content creation, from blog posts and newsletters to ebooks and everything in between. We craft SEO-friendly content that not only engages your audience but also aligns with your business goals. Whether you need regular blog content to boost your SEO, a captivating newsletter to keep your audience informed, or a professionally written ebook to showcase your expertise, we manage the entire process for you. We ensure your content is consistent, on-brand, and optimised to drive traffic and conversions.

    With the right content, we help you build stronger connections with your audience, establish authority in your industry, and keep your brand top of mind. We handle the writing, so you can focus on growing your business.

  • For many business owners, maintaining a consistent blog can feel like a never-ending challenge.

    At Social & Co Studio, we specialise in blog management. If we are a loaf of bread, blogs are the butter. You get the idea.

    We take the burden off your shoulders so you can focus on what you do best, by creating SEO-friendly blog posts that not only engage your audience but also position your brand as an industry leader.

    From researching trending topics to crafting compelling posts and optimising for search engines, we handle every step of the process. Whether you need regular blog content, thought leadership pieces, or informative guides, we ensure each post speaks directly to your target audience while aligning with your brand voice and goals.

    With well-crafted, consistent blog content, we help drive more traffic to your website, improve your SEO, and build trust with your audience. Plus, our approach makes sure your blog works as a valuable marketing tool - generating leads, educating your audience, and showcasing your expertise.

    Let us manage your blog so you can enjoy the benefits of a strong online presence without the hassle.