Your Business Should Be Using LinkedIn Newsletters!
Let’s be honest: LinkedIn isn’t just for job-hunters anymore!
It’s a goldmine for thought leaders, service providers, and businesses wanting to grow their online presence in a meaningful (and organic) way.
One of the most underutilised features on the platform right now that is quickly gaining traction? LinkedIn Newsletters.
At Social & Co Studio, we’re always exploring high-impact strategies to help businesses connect with their audience and build long-term visibility. And LinkedIn newsletters tick many boxes.
Here’s why they’re worth your attention:
1. Built-In Audience Boost
When you publish your first newsletter, your LinkedIn followers and connections are automatically invited to subscribe. No extra email list needed. No ad budget required.
This is organic reach at its finest - something social media managers are always chasing!
2. Thought Leadership on Autopilot
Newsletters let you showcase your expertise on a consistent basis.
Whether you're sharing case studies, social media tips, behind-the-scenes content, or marketing trends - you're positioning yourself as the go-to person in your niche.
In the world of social media management, this visibility = credibility = clients.
3. Recurring Visibility in Inboxes
Once someone subscribes, every edition of your newsletter gets sent directly to their LinkedIn inbox - a place that isn’t as crowded as their Gmail promotions tab.
It’s a chance to show up regularly in a way that feels more like a value drop than a sales pitch.
4. Evergreen Content With Long-Term Reach
Unlike fleeting posts or disappearing Stories, LinkedIn newsletters live on your profile forever. They can be reshared, indexed by Google, and found by people weeks or months after you’ve hit publish.
So that one piece of content? It works overtime for you.
5. Super Engaged, Niche Audience
People who subscribe to a newsletter on LinkedIn? They’re not casual scrollers.
They want to hear from you, which means your content is more likely to be read, shared, and acted on. And if you’re a service provider (hello, social media managers), that’s exactly the type of audience you want.
6. More Personal, Less Salesy
LinkedIn newsletters give you a chance to share more in-depth, story-led, or strategic content. You’re not limited to a character count or trying to beat the algorithm. It’s a slower, more thoughtful content format that actually builds trust - which is ultimately what sells your services.
7. Zero Cost. Maximum Return.
Let’s be honest… many platforms want you to pay to play. But LinkedIn newsletters are completely free to use, with very little tech setup needed!
That’s a massive win for solo service providers, startups, or growing businesses with limited marketing budgets.
Some Easy LinkedIn Newsletter Content Ideas:
A monthly “what’s working on social” roundup
Client case studies or wins
Your thoughts on industry trends
Behind-the-scenes of your content creation process
FAQs or common social media mistakes
Repurposed blog posts
Final Thoughts:
If you're already creating content, why not let it do double duty? Publishing a newsletter on LinkedIn helps you repurpose your expertise, stay top-of-mind with your audience, and attract dream clients without spending hours glued to your phone.
LinkedIn is growing - and the sooner you build your presence, the better your results will be. So whether you're a social media manager, copywriter, or creative business owner… this is your sign to start your LinkedIn newsletter.
Want help launching your LinkedIn presence?!
At Social & Co Studio, we help businesses show up online with purpose.
Whether it’s through content strategy, full-service social media management, or blog repurposing - we’re here to help you grow the smart way.
Olivia
Social & Co Studio
www.socialandco.co.nz
