To blog, or not to blog? That is the question.
Long gone are the days of reading newspapers on the bus to work.
These days, it’s all about short-form videos, voice notes, and snack-sized social media content. And it makes sense — most of us are short on time, patience, and let’s be real, attention span.
So if we’ve all collectively morphed into goldfish with smartphones, why should businesses even bother with a blog? Does anyone still read them?
And the big one — will it actually help my business?
All valid questions. And here’s the short answer: yes — blogs still matter in 2025. Maybe more than ever.
Blogs are the glue in your digital presence
Think of your online presence like layers of a cake.
Social media, videos, photos, articles, infographics, newsletters — each layer plays its role.
Together, they build something solid, memorable, and appealing. A blog is one of those crucial layers. It ties everything together. It’s your hub. Your home base. The place where people land when they want more than just a glimpse — they want substance.
You might post a quick reel on Instagram, share a helpful tip on LinkedIn, or email a monthly update to your list — but often, these pieces lead people back to one place: your website. And ideally, they land on your blog.
That’s where trust is built. That’s where people see that you know what you’re talking about. That you care. That you’re real.
But can a blog actually generate leads?
Yes. A good blog can do more than just educate — it can attract the right people, build trust, and turn curiosity into clicks, and clicks into clients.
When you write helpful, relevant blog content around what your audience is searching for, you’re not just filling space — you’re creating digital breadcrumbs that lead people straight to your door (aka your website).
Every blog post is a new opportunity to show up in search results. It’s another way someone can discover you, connect with your voice, and think, “This is exactly who I need to help me.”
From there, a clear call to action — like booking a consultation, signing up for your newsletter, or downloading a free resource — can turn that casual reader into a real lead.
And let’s be honest — AI can’t do all of this (at least, not well)
Sure, you can plug a topic into an AI tool and get a blog post in seconds. But what comes out is usually a generic, templated, emotionless wall of text. It may be accurate, but it’s not you. It doesn’t sound like your brand, it doesn’t speak directly to your clients, and it definitely doesn’t build a connection.
Your blog should feel like an extension of a conversation you’d have in real life — clear, relatable, and useful. That’s what people respond to. That’s what sticks.
So, should you still blog in 2025?
If you want to be seen as trustworthy, knowledgeable, and top-of-mind when your ideal client is ready to buy — absolutely.
Layering your online presence with smart content — including blogs — doesn’t just boost your visibility. It builds credibility. And when people trust you, they choose you.
Here’s where Social & Co can come in — we can fully manage your social media presence and blog, so they align perfectly and consistently — to achieve that layering effect I talked about earlier in the post.
Keen to learn more? Let’s chat.
Happy blogging!
Olivia
Social & Co
